
Focus on Customer Outcomes With GenAI
By Tycho Ferrigni · September 5, 2025 · 6 min read According to MIT, 95% of investments in GenAI have produced zero measurable returns…

By Tycho Ferrigni · September 5, 2025 · 6 min read According to MIT, 95% of investments in GenAI have produced zero measurable returns…

By Tycho Ferrigni · August 14, 2025 · 2 min read Let’s rewind the clock to March of 1988. [“Going Big: Memories from the

By Tycho Ferrigni · July 28, 2025 · 4 min read Today I want to talk about Digital Twins—and how they might serve as
By Tycho Ferrigni · July 16, 2025 · 2 min read About a month ago, we shared a quick review of the article “Why
By Tycho Ferrigni · June 30, 2025 · 3 min read Every now and again you read something and it just resonates with you to your
By Tycho Ferrigni · June 19, 2025 · 3 min read This article came across our feed the other day. While it’s a little dated, it
Customer Experience is a Team Sport By Tycho Ferrigni · June 18, 2025 · 3 min read This HBR article did a really good
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