Location Intelligence Platform for Store Network Strategy and Customer Value

Build, simulate, and optimize retail networks using a market-level digital twin of customers, competitors, and locations.

Retail Scenario Video (2 min)

Let’s build a better network for your customers…

Location Intelligence

  • Evaluate market opportunities before investing capital
  • Optimize store network and site selection decisions
  • Quantify customer convenience and competitive risk
  • Understand how location decisions influence retention and customer value
  • Simulate competitive expansion and market response
  • Connect geography, customer behavior, and financial outcomes

A Market Digital Twin for Better Decisions

At the core of the Location Intelligence Platform is a Market Digital Twin.

 

A spatially accurate, data-driven model of a city or region that represents customers, competitors, and locations as a single system.

 

This model ensures every analysis is consistent, explainable, and ready for scenario simulation.

The T2-Labs Location Intelligence Platform combines market digital twins, competitor analysis, candidate site evaluation, financial modeling, and simulation-driven expansion planning in a single workflow.
Compare how different site selections impact competitors, customers, and market coverage.
Compare where each competitor chooses to place new stores under simulated expansion scenarios.
Identify underserved and overserved areas by measuring customer convenience across the entire market.
Measure the strength of a banner's network and identify where coverage gaps remain.
Identify where pickup locations create customer value and where additional capacity may reduce returns.
Evaluate revenue, profit, NPV, and IRR for every competitor under simulated expansion scenarios.
Market Digital Twin
Unified spatial model of customers, stores, competitors, and access.
Store Network Strategy
Identify expansion opportunities and evaluate tradeoffs across coverage and cannibalization.
Competitive Location Intelligence
Identify where competitors are incentivized to expand next.
Customer Convenience
Quantify customer access and compare convenience across market participants.
Customer Risk
Identify customers at risk due to geographic disadvantage and competitive pressure.

Designed for Scenario-Driven Decisions

  • The Location Intelligence Platform is built to support “what-if” analysis
  • Retail strategy, real estate, and network planning teams can simulate how changes in store networks, competitive presence, or customer access alter market dynamics – before committing capital.

  • Test alternative expansion strategies

  • Model competitor responses

  • Identify Pick Up and Delivery Corridors
  • Measure shifts in customer convenience/risk with each store placed

Built for Strategic Decision Support

The Location Intelligence Platform works through analytical workflows, scenario simulations, and interactive visualizations.

Interested in applying Location Intelligence to your markets?

Want to learn more? 

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