Illustration symbolizing wasted investment, with money burning to represent projects that destroy value rather than generate returns.

Focus on Customer Outcomes With GenAI

Artificial Intelligence, GenAI Strategy

By Tycho Ferrigni · September 5, 2025 · 6 min read   According to MIT, 95% of investments in GenAI have produced zero measurable returns… This is from the Harvard Business review this week and the title of the paper is “Beware the AI Experimentation Trap.” Here is the link.   We’ve hinted, or more […]

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