Retail as a Chess Game
Video Transcript
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- Retail is a chess game. The marketplace is the game board and each competitor has a specialized set of pieces or departments.
- There are the openings and the competitor’s response.
- But as the game develops each competitor moves their pieces in a coordinated way. Each move complementing the last…all…to win the game to win the customer.
- But retail is more than just a chess board, it involves different customer segments, different market layouts tuning the experience to creating lasting value for your company for your employees and for your customers.