Retail is a Chess Game

Name: Strategy: Retail is a Chess Game - T2-Labs.ai
Uploaded: 2025-05-07T16:00:00-06:00
Duration: 41 s
Description: Video uses chess as an analogy to show how retailers compete in the marketplace.

Introduction

This video introduces the topic of competitive response in the market place. Every move one makes in the market place has the potential to generate a response. Designing your next move or set of moves with the competitors response in mind will help your team win.

Show Transcript

Retail is a chess game. The marketplace is the game board and each competitor has a specialized set of pieces or departments.
There are the openings and the competitor’s response.
But as the game develops each competitor moves their pieces in a coordinated way. Each move complementing the last…all…to win the game to win the customer.
But retail is more than just a chess board, it involves different customer segments, different market layouts tuning the experience to creating lasting value for your company for your employees and for your customers.