Market Analysis
Competitor Network Strength
Geographic Market Analysis for Retail
The competitive landscape heavily influences Customer store selection.(The Role of Store Location & Evaluating store location…) Our geographic market analysis for retail evaluates the strength of your network footprint alongside that of your competitors. The video below provides a brief introduction to the key components of the analysis, followed by a bird’s-eye view of the micro-market and the competitive network strength of each competitor.
Use Cases
Retail Site Selection
New Store Locations
Marketing
Direct To Consumer Marketing
Market Based Goals
Setting Site Goals
This type of analysis is useful in several different ways. We often think of the retail shop landscape as static but it’s a continuously changing space. Here are some Use Cases where this analysis can be beneficial:
- A competitor adds or removes a store location from the geography and your company wants to respond with direct-to-consumer offers.
- Your company is adding a new location in a given geography and would like to know the potential impact on customer acquisition and retention for multiple potential expansion sites.
- Your company is interested in shaping annual goals for each retail location based on consumer density and competitive intensity in each area.
- Your company is interested in identifying high attrition risk customers based on competitive intensity in order to target these customers for new services/offers.
- Your company is interested in acquiring a competitor in the marketplace and is interested in what the new store/branch network will look like when combined.