Customer Lifetime Value
Customer Economics
Overview
Understanding your Customer Lifetime Value (CLTV) is key to making smarter, data-driven decisions that fuel growth. Our advanced CLTV approach allows you to customize your time horizons to fit your business need. Whether you are making a tactical one-year investment or planning a long-term customer acquisition strategy, our models allow you to calculate customer value over different timeframes—ensuring every dollar you spend is optimized for measurable ROI. Use short-term CLV for rapid payback analysis, or leverage long-term projections for sustainable growth planning. Gain clarity, improve profitability, and invest with confidence—because knowing your customers’ true value is the key to unlocking your business’s full potential.
Customer Expectation and Delivery Execution
Is there a good fit between what the customer expects and what the organization can deliver?
The stronger the overlap between what customers want and what your organization can deliver the more value is created for both.
Geospatial Convenience
How convenient is your location relative to other competitive options that exist in the marketplace? If your physical assets in the marketplace are not convenient, how well do your digital assets perform?
Customers have lots of options to acquire what the need from the market. If a customer has to drive past multiple competitors with similar value propositions to get to your store, a single bad experience could be all that’s necessary for them to defect to a competitor.
Customer Experience Impacts Customer LTV
Good First Impression
It's important to start the relationship with the customer on the right foot. A good first impression can lead to strong positive outcomes and repeat business...
Lots of Repeat Business
With your strong understanding of the customer's needs and operational excellence, you'll see strong retention rates.
Bad First Impression
Whether it is a bad day or just a misfit between your offering and the customer, a single experience can drastically reduce the likelihood of repeat business.
No Repeat Business
Customers don't often tell you what's wrong when something is not up to their standards. They just stop showing up...
By analyzing the economics of each customer experience it is possible to understand the Customer Lifetime Value and make rationale investments to change the experience and drive profitable outcomes.