Consulting Services
We’ve designed a collection of consulting services to help you win in the marketplace. We start by analyzing your customers through the lens of segmentation. Then we examine the market competitors who are vying for your customers’ attention. Lastly we shift to dive deep into the customer’s experience with your organization and assess how it impacts the economics of your customer’s lifetime value.
Customer Segmentation
Our consulting services help you identify the different customer segments within your business. Once you develop a clear understanding of each segment, you can then tailor your investments to create stronger, more effective customer experiences. As a result, you will drive higher retention and long-term value for your customers, associates and shareholders.
Market Analysis
These analytical services help you investigate and understand the geographical areas where your customers and prospects reside. First, we quantify the impact of your store network—along with your competitors’—to evaluate how convenient your locations are. As a result, you gain a clearer baseline understanding of how likely a customer is to be both acquired and retained.
Customer Experience
This analytical service begins with the Customer Journey. Subsequently, it examines the various experiences a customer has as they move through different touchpoints with your organization. Next, we identify friction points and quantify their impact on customer retention.
Customer Lifetime Value
This service focuses on quantifying the value of your customers over different periods of time. This analysis takes into consideration a customer’s segment, competitive pressure and the Customer’s Experience.
These analytical services are designed to fit together as different pieces of the retail puzzle. Depending on your internal capabilities, we can mix and match these services to accelerate work with your internal teams.