Analytical Services
We’ve designed a collection of analytical services that will help you win in the market place. We look at your customers through the lens of segmentation, then we focus on the market competitors who are competing for your customer’s attention. Then we deep dive into the customer’s experience with you organization and how it impacts the economics of the customer’s lifetime value.
Customer Segmentation
These consulting services are designed to help you identify different value systems in the marketplace in order to tailor your investments to drive stronger/better customer relationships.
Market Analysis
These analytical services are designed to investigate/understand geographical areas where your customers and prospects reside. We quantify the impact of your store network (and your competitors) on the likelihood to be acquired and retained.
Customer Experience
This service starts with the Customer Journey and subsequently looks at the different experiences that a customer can have as they flow through the different customer touchpoints with your organization. We identify friction points and quantify the impact of these on customer retention.
Customer Lifetime Value
This service focuses on quantifying the value of your customers over different periods of time given a customer’s segment, competitive pressure and Customer Experience & Behavior.
These analytical services are designed to fit together as different pieces of the retail puzzle. Depending on your internal capabilities, we can mix and match these services to accelerate work with your internal teams.