End-to-End CX Overview

Video Transcript

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  • Let’s start with the Customer. Understanding what is important to them. Identifying each individual segment’s needs. 
  • Then let’s focus on how convenient your store locations are relative to your competitors. 
  • Once a customer chooses to visit, what is their experience inside your organization? What were the things that happened along their journey that caused them to come back…or…not come back?  
  • Finally what actions can the whole organization take to drive repeat business that create value for your customers your employees and your shareholders.